Catania Medallic Specialty, Inc. started business in the basement of Ray and Faye Catania's house in Cleveland , OH , in 1971. The company started out manufacturing cast medals, medallions and coins. The company still manufactures the same products, and has also expanded into specialty items such as lapel pins, belt buckles and laserable labels that can be attached to other metals or used as a key chain. When Ray and Faye Catania retired in 2003, Vince and Trish Frank took over the successful business; however, the Catania's continue to serve as valuable consultants to the business.
Le défi :
Lorsque Vince Frank a eu la possibilité de reprendre Catania Medallic, il souhaitait faire partie d'une entreprise qui lui permettrait d'évoluer. Les Frank ont promis aux clients de Catania de leur fournir les mêmes produits de qualité qu'ils étaient en droit d'attendre, ainsi que de nouvelles gammes de produits passionnantes.
Vince et Trisha Frank ont relevé les défis de la direction de Catania Medallic. Un des principaux facteurs de croissance de l'entreprise a été de proposer de nouveaux produits à leurs clients. « J'ai toujours aimé réfléchir et trouver de nouvelles choses. Penser à de nouveaux produits au bénéfice de l'entreprise m'est donc venu tout naturellement », déclare Vince.
La solution :
One of the most exciting new products that they have been able to add to Catania 's current offerings is a line of laser engraveable medals. "We had acted on the suggestion of several of our customers that a laser engraveable medal would be very beneficial to the Awards and Engraving industry, as well as a huge hit with their end customer,” said Vince. “A good example of the use of a laser engraveable medal would be if we made 100 custom medals for a track meet with custom text and graphics cast into the medals on the front. With these medals, the Awards shop would laser engrave the back to read ‘First Place Boy's 100 Meter Dash', ‘Second Place Boy's 100 Meter Dash,' or ‘Third Place Boy's 100 Meter Dash'. The same can be laser engraved for specific events in gymnastics, swimming, wrestling, cross country, or any event that has places and divisions. In fact, along with our Photo Image medals, our greatest success and best selling products are the custom, single-faced, cast medals that are laser-engraveable."
The Epilog Laser has been the biggest participating factor in Catania 's success in offering this exciting new product line. As Vince explained, “We purchased the Legend 24 - 75 watt because of the positive feedback that we received from several individuals we spoke with. We were also impressed with our sales representative and their ability to answer all of the questions we had. We are very satisfied with our Epilog and very happy with the help from the service team both at the corporate level and the local level.”
Visitez le site de Catania Medallic Specialty, Inc. à l'adresse suivante : www.cataniainc.com.
